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  • THE IMPORTANCE OF ANALYSING AND MANAGING STAKEHOLDERS: A KEY TO THE SUCCESS OF PROJECTS
Article:

THE IMPORTANCE OF ANALYSING AND MANAGING STAKEHOLDERS: A KEY TO THE SUCCESS OF PROJECTS

17 March 2021

Maxwell J. Muzarewetu |

Stakeholder management is the process of maintaining good relationships with the people who have the
most impact on your work or projects. Communicating with each one in the right way can play a vital part in
keeping them on board. This article is about how to communicate effectively with stakeholders. Many
organisations throughout the world during the Covid – 19 Pandemic managed their stakeholders and projects
through multiple on-line communications. This was a new operating order to avoid the spread of Covid – 19
which has caused lamped destruction throughout the world. Stakeholders are all internal or external actors,
social and economic partners of a company. The activity of the company has a direct or indirect impact on
these actors, and these actors have a more or less important influence on the company. The company is
therefore accountable to all parties and must take into account their opinions. It is important to identify
stakeholders but there is also a need to plan stakeholder management. Managing stakeholders in a pro-active
way is an important factor that can influence the project’s success.